Marketing & comms
with A gen z perspective

Audience & quality-focused strategies & creative

Everyone is feeling ADVERTISEMENT FATIGUE, not just Gen Z. In the era of over-saturation, indecipherable algorithms, rage baiting, bots, and high costs of entry, channels like social media, paid search, and streaming were once revolutionary but have become less impactful and accessible, especially for small and medium-sized businesses.

Together, we’ll shift your approach to marketing & communication strategies to PRIORITIZE THE AUDIENCE over the CLICK:

Headshot photo of Mary Schaefbauer

Find attention and enrich your impact.

Kind words

Mary intuitively understands what needs to be done and makes it happen with minimal guidance. Her work is thoughtful, strategic, and always centered on our customers’ needs.

~ Molly H, Marketing Director – Industrial manufacturing company

[Mary] … has this rare mix of being super organized and really creative—usually people are one or the other, but she nails both. Her outlines were always clear and detailed, her notes on edits were thoughtful, and nothing ever slipped past her. I could always count on her for quick, clear feedback and solid creative direction. On top of all that, she’s just a really fun, charming person to work with.

~ Andrew H, Senior Video Editor – Video production company

I had the pleasure of working with Mary on a YouTube show for a couple of years. Her collaborative approach and impressive organizational skills made the process of producing the show a breeze… I have no doubt that Mary will be of value to any company looking to drive their marketing forward in an organized, efficient manner, using data to support every decision.

~ Matt Y, Principle Creative – Video production company

About

How your email finds me…

I (Mary Schaefbauer) am a marketing and business management professional with over eight years of experience in both small and over $20BN businesses, and both B2C and B2B.

Connecting with people by finding the best words, images, and methods to convey a message is my obsession. I’ve found that, though people are inherent to communications, today’s landscape is increasingly focused on impressions and clicks at the expense of people.

I propose that prioritizing your audience’s experience can set you apart and make a more positive impact.

In my free time, I enjoy making art and spending time outdoors, especially in our nation’s incredible parks.

Read my lil’ story here…

Read my memo book!

10 Attention-grabbing Alternatives to Ragebait

While you might not have heard the term “rage baiting” before, you’ve likely already experienced it. That insane video of a guy throwing a tantrum after getting caught cheating? If you check the poster’s profile, you might find dozens of videos like this, featuring the same people acting out almost identical dramatic exchanges and posting…

What’s included in a comprehensive marketing strategy?

When you partner with me, we can work through all of these elements to create a comprehensive strategy, or focus in and polish a select few areas as needed. Step 1: Analyze and recommend Step 2: Plan marketing strategy Step 3: Plan content Step 4: Implementation and continuous improvement Learn more about the five marketing…

My guiding marketing principles

My goals for my partners are to propel them through the fog of advertising fatigue, create a lasting and positive impression on customers and passersby alike, and keep them relevant on the cutting edge of marketing methods. I love to categorize information and distill it into convenient “principles.” Throughout my years of marketing I’ve observed…